{"id":848,"date":"2026-04-01T21:21:05","date_gmt":"2026-04-01T18:21:05","guid":{"rendered":"https:\/\/www.avelor.com.tr\/Petalum\/?page_id=848"},"modified":"2026-04-01T21:21:05","modified_gmt":"2026-04-01T18:21:05","slug":"the-petalum-manifesto","status":"publish","type":"page","link":"https:\/\/www.avelor.com.tr\/Petalum\/en\/the-petalum-manifesto\/","title":{"rendered":"The Petal\u00fcm Manifesto"},"content":{"rendered":"

Our Promise of Engineering and Love to You, Mothers<\/b><\/p>\n

(An Open Letter from the Founder of Avelor)<\/i><\/p>\n

As a parent, when I look at how delicate and vulnerable babies are, I deeply understand why your heart beats a little faster when washing your children’s clothes. You are absolutely right to worry; the thought of what harsh, hidden chemicals might remain in the fabric embracing your baby’s skin is truly terrifying.<\/p>\n

I created the Petal\u00fcm<\/b> brand under the umbrella of Avelor<\/b>, not just with the mind of an engineer, but with the sensitivity of a parent. At Avelor, we decided to throw away the old, purely commercial, and cheap rules of the detergent industry; instead of launching a “chemical attack” on clothes, we decided to produce a capsule that uses the “intelligence of nature and physics” for cleaning.<\/p>\n

This manifesto is our definitive promise to you, sealed within every single 28-gram capsule:<\/p>\n

1. Our Promise to the Skin: An End to Hidden Violence (Complete Elimination of Enzymes)<\/b> Ordinary detergents use chemical enzymes to “eat” protein-based stains. But your baby’s skin is also made of protein! Petal\u00fcm is the first capsule to stop this violence. Instead of allergens, we used “Pure Lactic Acid”\u2014the exact substance already present in the natural acid mantle of your baby’s skin. Clothes washed with Petal\u00fcm are balanced with your baby’s natural skin pH, becoming a “second skin” rather than a chemical threat.<\/p>\n

2. Our Promise to Cleanliness: The Miracle of Oxygen Bubbles<\/b> You might ask, “Without enzymes and harsh chemicals, how will milk, iron drops, and food stains be cleaned?” Our answer is the “Physics of Bubbles.” At the heart of the Petal\u00fcm capsule lies a powerful oxygen engine. The moment the capsule dissolves in water, sodium bicarbonate and natural acids collide, creating millions of exuberant bubbles. These bubbles penetrate deep into the fabric, physically breaking down the most stubborn fat stains without damaging the fibers.<\/p>\n

3. Our Promise to Softness: A Silky Spa for Clothes<\/b> Please stop buying chemical fabric softeners! Those substances coat clothes in a plastic layer that prevents your baby’s skin from breathing. We at Avelor injected pure vegetable glycerin<\/b> and Pro-Vitamin B5 (Panthenol)<\/b> directly into the heart of the Petal\u00fcm capsule. With Petal\u00fcm, clothes and towels don’t stiffen after drying; instead, they gain a silky, soft, and nourished texture that brings you peace of mind with every touch.<\/p>\n

4. Our Promise to Breath: Cleanliness Needs No Perfume<\/b> We added no artificial perfumes, allergenic floral essences, or colorants to Petal\u00fcm. Mass-market detergents “mask” the bad odor of clothes with heavy perfumes. But Petal\u00fcm’s odor-neutralizing system destroys bad odor molecules at a chemical level. When you open the washing machine door, you won’t smell an artificial perfume; the only thing you will experience is freshness, open air, and the “pure scent of cleanliness.”<\/p>\n

5. Our Promise to Absolute Safety: An Indestructible Fortress in Your Child’s Hands<\/b> We know the colorful appearance of the capsules might attract your toddler’s attention. But there is no need to worry; Petal\u00fcm is literally a military fortress. The outer film (PVOH) of this capsule is produced with the world’s most advanced technology:<\/p>\n